Why is online marketing so hard? You put in a pound of effort just to get an ounce of results. There must be a better way to handle your online marketing, right? As a matter of fact, there is. First, though, let’s look at why online marketing is so difficult.
The Rules Change
The rules of online marketing change every day. New social media sites emerge out of nowhere. Marketing demographics shift. Search engine algorithms change, and so do the tools that you use to keep up with them. Unless you spend all your spare time tracking the rules, they’re almost impossible to follow. You could be working with an old rulebook and not even realize it.
You Have to Know Your Audience
Before you can dive into SEO and blogging, you must know what your audience wants. To know what your audience wants, you must know your audience. What are their ages, income levels, etc? Do they have children? What about pets? What are their values? These questions will help you create content that will speak to your audience. However, the process of getting to know your audience takes a lot of work.
Big Companies Take Up Space
It’s hard to compete with big businesses in the online marketing world. When you run an SMB, you’re trying to create a space for yourself in a room full of giants. There’s a space that belongs to you, but you’ll have to find it before you can use it.
You’re Not a Marketer
You’re not a marketer, and there’s absolutely nothing wrong with that. You’re a restoration business owner. You have tons of expertise in disaster prevention, but you may not have studied SEO in college. People go to school for years to succeed in marketing. They learn expert writing techniques, website building tools, and how to get readers to stay interested. Marketing is a complicated blend of technology and psychology. Professional marketers spend most of their time honing their craft, which brings us to the next point.
Online Marketing Takes Time
Marketing is itself a full-time job. It takes a lot of time, energy, and focus. You, however, are already running a business. You’ve got other things to worry about.
Let KiLLit Online Help
Now that you know why online marketing is so hard, why not make it easier for yourself? The KiLLit Online team is here and ready to help. Marketing is what we do. We’re the experts on all aspects of online marketing. Just leave the online management to us, and you keep running your business the way you see fit. Check out KiLLit Online today to get started.