People often underestimate a copywriter’s work. Not everyone realizes what it takes to write successful copy. Yes, writers need a firm command of language and the ability to tell a story. However, they also need to know a few things about psychology. As a matter of fact, pro copywriters use little psychological tricks in their work all the time. These tricks are what convince buyers to purchase a product or service. If you’re writing your own ad copy, try using some of these tricks and see if you notice a difference.
Consider the Need
The most basic tip is the most important one: consider what your clients need. When they hire you, what is it that they really want? A healthy home? Some stability? Look for the baseline need underneath the surface need, and then address that need in your writing. Let your writing show your readers that your service will meet the need.
Think of Your Ideal Customer
If you’re having a hard time getting started, then think about your ideal customer. In your mind, give that customer a name and a personality. Ask yourself why this person needs your services. Then, write as if you were communicating specifically with this person. This method will help you generate ideas, and it will help you learn more about your client base.
Create a Sense of Urgency
For many ad campaigns, the key is to get the client to act fast. When people have too many options and too much time to think, they often avoid making a decision at all. You want to prevent that situation from happening. You can do just that by creating a sense of urgency in your writing. Use things like limited time offers to get the job done. You can also use phrases like “act now,” “call today,” and other time-specific wording.
Use the Right Visuals
We’ve addressed visuals in the past, but we mention it again because it’s important. You have to consider your visual as a whole. Look at your writing from a distance. Did you include images? Is the font easy to read? Did you use short paragraphs? These questions will get you going in the right direction.
Make It Theirs
Here’s another psychological trick: If you make your readers feel ownership over your service, then they’ll be more inclined to hire you. Write as if your service already belongs to the client by using words like “your.” “Get your free consultation” is a good example. “Call now so we can get started on your basement restoration” is another.
We Can Help
Overwhelmed yet? Don’t worry. Copywriters study for years before these tips and tricks become second nature. If you don’t have that kind of time, you can always call us. At KiLLit Online, our writing team is ready to craft your successful ad campaign. Contact KiLLit Online today to get started. We’ll handle the advertising. You keep serving your clients.