How often do you check your Google Analytics stats? Do you check regularly, or just every once in a while? Have you signed up for this service at all? If not, now is a great time to start using this tool. Not only is the basic service free, but it can help you make your ad campaigns more powerful than ever before. Let’s take a closer look at how this service will help your company.
Track Goals, Not Impressions
Plenty of hosting platforms will track “impressions,” or the amount of times that people click on your site. Are these impressions important? Absolutely. You can’t have clients without impressions. However, these impression are just the beginning of your online success. Chances are, while your hosting platform does track leads, it doesn’t measure your end goals. You have a lot of goals with your site, whether you realize it or not. For example, you want people to make a purchase, book a service, contact you for more information, etc. Google Analytics can help you track your impressions and your goals.
Turn Insight into Action
Why is goal tracking so important? Imagine that you have a lot of impressions, but you’re not meeting your end goals. People visit your site all the time, but they rarely buy, contact, or follow through in other ways. What does that tell you? Something is missing or broken between the initial lead and the final goal. It’s time to adjust your website, fix your wording, or tweak your ad campaigns to convince people to take action. The insights that you gain from your Google Analytics will help you make the right marketing choices.
Keep Up With Ease
Google Analytics is easy, user-friendly, and straightforward. Checking in regularly won’t add any strain to your work day. The clear and easy-to-read graphs mean that you don’t have to spend a bunch of time analyzing the data yourself. You can see almost right away how your changes have impacted your rankings. As a result, you can adjust as you go.
Beyond Google Analytics
Now that you’re ready to check your Google Analytics information, are you also ready to make the most of that information? At KiLLit Online, we craft ad campaigns, email marketing, and SEO adjustments that can help you gain leads and meet your end goals. Ready to kill it online? Then call KiLLit Online. We’ll help you get the most from your website today.