When your company deals with water damage services, your options for advertising can be challenging. Most people don’t really need your services until they have an emergency. However, there are some easy ways to direct traffic to your business site that will help get new customers. They can learn about you and your services even if they don’t need them right away. You won’t have to completely redesign your site; a simple blog added is all it takes. Adding a blog does take some work, but it is well worth the effort.
Blogs and SEO
You have an appealing website that is mobile-friendly. All of your services are neatly arranged and your About Us page is well-written. If you don’t have a blog, though, all of that is a wasted effort. This is because search engine optimization likes websites that are updated frequently. You can’t update your basic list of services all the time, and you can’t rewrite your About Us page every week. Blogging is a way to add content to your site on a regular basis. In addition to adding content to your site, you can use keywords in your blog posts to help drive traffic to you. The blog posts need to be well-written and informative. If a potential customer comes to your blog and your information helped them, they will be more likely to remember you when they need your services.
How to Utilize Blogs and SEO
A blog is simply another page on your site. You don’t need to add a blog post daily; one new post a week is a good number. Make a list of keywords that are common for the services you offer. For a water damage services and restoration company, you would want any keywords about water damage. By adding your city somewhere in the blog, you can direct people who are local to your site. SEO isn’t as complicated as it seems, but it takes some work.
The next factor is how well your blog posts are written. There are many blogs that make absolutely no sense when you read them, but they have a certain word or phrase thrown in about 10 to 15 times. It is much better to brainstorm common issues your customers have and use blog posts to help answer their questions. This makes you a go-to site for answers and builds trust in the process.
At this point, you may be thinking that you do not have time to write a blog post every week. The great news is you don’t have to! At KillitOnline, we have experts that can help with fantastic content for your site. We can also handle your social media marketing and website design. You can focus on running your business and helping your customers. We can take care of making your internet presence the best it can be. We have many different options to suit your needs. Contact us today to learn how we can help take your business to the next level.