Marketing is crucial when it comes to running a company. Marketing helps grow your business, and it also brings customers back. One thing owners fear when running a business is failure. One way you can avoid your worst fear is to learn from other marketing mistakes, so you can learn from them and potentially grow your company. Below, we have created a list of common mistakes in small business marketing.
Not Having a Website
These days, having a website for your business is vital. Online shopping is becoming more and more popular. Customers like the convenience of shopping from their couch. They also like being able to check online to make sure that the company has something before they drive over to get it. Many people will write off a company that doesn’t have a website because it’s not convenient. There are a lot of small businesses who lose customers, due to not having a website. Having a website takes time and energy to maintain it; however, it’s completely worth it.
You’re Not Sure What You’re Doing, Yet You Do It Anyway
You may not know what you’re doing when it comes to marketing. You constantly post links and photos on your social media, yet you question why no one is following your company. Not every business owner is a master when it comes to marketing; however, there are many credible classes and webinars you can take to learn more about it.
Not Having a Set Marketing Plan
Having a set marketing plan helps you to have goals to work towards, and it pushes you to think about the future of your company. Having a plan organizes you, and it also gets you and your team on the same page. In order to see the results you want to achieve; you have to plan them out, because plans drive you to become a better company by achieving little goals one at a time.
Not Making Reputation Management a Priority
It’s essential to keep an eye on your reviews. You need to look at what people are saying and reply back to them. You also want to take into account the negative reviews and make those changes if possible. Potential customers are looking for good reviews; they are also seeing if you are reaching out to the bad reviews, to make sure that they are making the right choice in purchasing your product or service.
As the saying goes, “patience is a virtue.” Marketing takes patience and time, but many business owners become restless due to not seeing results immediately. They bounce around rapidly, trying different marketing avenues without giving each one a fighting chance. It’s common to think that since you’re not receiving immediate results, this avenue didn’t work out; however, you have to be patient and let each one play out.
Being on the Wrong Social Media Site
One of the top ways to promote your company is through social media. Social media is not only effective, but it’s also affordable; however, it’s essential to choose the right social media sites to use, because you want to be on the same ones that your customers are on. There are different social media sites that demand different tactics, so it’s up to you to find strategies that work for each platform you use.
Owning a business is hard work, but it’s worth it. Keeping these common small business marketing mistakes in mind can save you from making the same mistakes. If you need help with your marketing strategy, KiLLit Online can help you. To get started, contact KiLLit Online today.