You get a lot of business from homeowners. That’s excellent, but you’d also like to expand into commercial work. Sound familiar? Getting more commercial clients can change your business life. You’ll make more money and have increased steady work. However, when your business is known as a service for homeowners, then it can be tough to get attention from commercial clients. Thankfully, you can use these methods to expand your clientele. The process takes time and patience, but if you’re willing to stick with it, you’ll find your clients soon.
Expand Your Business SEO
The first thing you’ll want to do is look into your SEO strategy. You may already have a successful strategy for homeowners, but now you’ll need to expand it to include businesses. Read over a few of your web pages. How often do you include words like “homeowner,” “family,” “residence,” etc.? Those words have helped your current clients find you. Now you’ll need to include more words like “business,” “business owner,” “manager,” and similar choices. Do some research to find out what business owners are searching for. This way, you can add the right long-tail keywords, too.
While you’re at it, you should also set up a commercial-specific page. Have one page on your site dedicated entirely to commercial services. This way, commercial owners and managers will know that you have the tools and skills necessary for this kind of work.
Target Businesses in Google AdWords
Have you used Google AdWords recently? Last time you used AdWords, did you create a generic ad that could appeal to lots of people? Now it’s time to get more specific. Tailor your next Google AdWords campaign to business owners. You’ll get more relevant clicks, and you’ll ultimately expand your customer base.
How-To Posts for Businesses
How-To posts, especially ones that include lists, tend to work well from an SEO perspective. How-To guides are one of the main reasons why people search online. You have expertise in restoration, so now it’s time to share that expertise. You can write about mold removal in schools, how to find the right restoration service for hospitals, etc. You’ll show potential clients that you know what you’re doing, and they’ll feel more confident in hiring you.
Get More Commercial Clients
The easiest way to get more commercial clients is to let KiLLit Online handle your marketing. Your KiLLit Online team knows how to target the right demographics. Let us build your commercial ad campaign. Contact KiLLit Online today.