Community Matters: How to Tailor Your Marketing Strategy

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Restoration and remodeling are community-centric services. Unlike some businesses that can ship their products to multiple locations or deliver their services online, restoration companies rely heavily on their local communities. That’s why their marketing tactics must reflect the local community needs and aesthetics. Still, some restoration business owners take a broad approach without considering their local community needs. Are you one of those business owners, or have you customized your marketing techniques for your local community? If you need a more personalized marketing approach, here are a few things that you can do to get started.

Consider Your Audience

First, think about the community itself. When you start any marketing campaign, you should always take lots of time to consider your audience. Overall, what does your community enjoy? What does it stand for? How does it foster communication? If you’re marketing toward a community of young families, for example, your techniques should be different than someone who’s marketing toward empty nesters.

Consider Your SEO Strategy

Knowing your audience will give you a broad strategy. Once you’ve done that, you can get a little more specific. For example, you’ll want to consider your SEO strategy. Do you use local keywords? If not, now is the time to add some to your rotation. Instead of focusing on the phrase “restoration company,” try phrases like “restoration company near [major city]” or “mold removal in [your town].”

Use Specific Community Marketing

Aside from your SEO strategy, how else can you tailor your community marketing? You have lots of options, but the goal should always be appealing to the local mindset. In this case, blogging makes a difference. Write some blog posts that cater to your community. For instance, you can write a how-to post on protecting homes from your state’s weather conditions. Other examples of community marketing include social media posts and participating in local events. Some business owners choose to partner with local charities. Whatever you do with your marketing, always think local.

Get Marketing Strategy Help

Do you need help with your local marketing strategy? Not sure where to start in general? KiLLit Online can help you market toward your local community and beyond. With our personalized blogging strategies, expert research team, and highly skilled writers, we can help you supercharge your marketing approach. Ready to get started? Check out KiLLit Online today to start getting the recognition that your business deserves.


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