To draw as much traffic to your page as possible, you know you need to rank high on search engine results pages (SERP). But SEO management is a complex process with many moving parts. It can be a challenge to keep up with SEO best practices when you are busy running your business, but knowing and implementing these key practices is well worth your time.
SEO management is not a one-time project. You need ongoing efforts to stay up-to-date with successful strategies. Search engines are constantly changing the way they rank pages, so it’s essential that you remain current on trends and adapt accordingly.
Some factors involved in SEO simply take more time. For example, Google ranks sites better when they have been around longer, so your page will gain credibility as time passes. You need to constantly add new content to ensure that you stay relevant to searchers.
Content and Keywords
Of course, you know you need good keywords in your posts that are connected to the most common searches people make. By analyzing keywords that are commonly used, you will know which ones you should add to your page to help it appear in search results. But keywords do not stay the same – you need to continue this analysis over time and adjust as needed.
Search engines pay attention to human behavior, so you need to have a great user experience (UX) on your site. Long form blog posts are best because they have enough content to give people the information they are looking for. It also helps to make your content as shareable as possible by adding links to social media. Search engines love it when people share your content elsewhere on the web.
Your site needs to be easily viewable on a mobile device. Most people view web pages on their phones or tablets these days, and some search engines actually penalize your page if it is not mobile-friendly. Make sure your pages and posts are always formatted to be readable on mobile.
Titles and Meta Descriptions
There are other best practices for SEO that should be added to your pages to help humans and search engines alike. The title of your post should be clear and interesting. Make sure you include your keyword and draw people in! This title will also be part of your URL.
When you post your content, you should add a meta description. This is the text that appears right on the SERP, and should always include your keyword. These few sentences give readers an idea of what they will find on your site, and can increase click-through rates when done well. These small details make it easy for search engines to find and display the page’s relevant information.
Expert SEO Management with KiLLit Online
Optimizing your website for search engines can be difficult, but you don’t have to go it alone. At KiLLit Online, we specialize in helping you manage your SEO and increase your visibility in search results. Contact us today to get started.