Developing a restoration marketing package within your marketing plan is an essential part of every business. Restoration businesses are no exception. Customers call restoration companies after a life-changing event like a fire, flood, storm, or even a horrifying discovery of mold.
Certainly, restoration businesses are essential experts in these situations; however, a business cannot and should not wait for catastrophe. Restoration businesses provide many valuable professional services from which communities can benefit.
Providing information to your community about the services your restoration business offers is why marketing plans are of such vital importance.
Marketing Plan 101
At its most basic, marketing plans hold you accountable to goals and the objectives to help you meet those goals. It’s essential to sit down with your team and develop goals together to advance sales. Including your team as part of the conversation and execution of the plan will help them feel invested in it.
Write down a list of services you provide. With your team, decide on ways to promote those services within your community. That may include:
Website. If you don’t have one, you need one. Internet searches are the #1 way consumers look for information about the services they require. If you don’t have a website, you are losing business. Period.
Blog Posts. Weekly blog posts are a way to provide a service to your community. This easy way to promote your business relies on writing a few blog posts a month about a relevant topic. Blog posts, when used correctly, create traffic on your website, and that is the ultimate goal!
Social Media. Do most of your clients have Facebook pages? If so, wouldn’t it be a good idea for you to have one too? Facebook is one way that restoration businesses can promote name recognition within their community. Run Facebook giveaways, promote your blog, take a picture with a happy customer, and link to their testimonial on your website. Let your work do your work for you!
Being Present. The best marketing strategies incorporate ways to give back. One of the best ways to attract business is to invest in the community. Join a local civic organization or the Chamber of Commerce. Sponsor a Little League team. Pick a day to volunteer at a food bank. Being present goes a long way.
Digital Marketing Packages. Wait. What?
Digital Marketing Packages
An essential addition to any restoration marketing strategy is the planning and implementation of digital marketing packages. Simply put, digital marketing packages are a bundle of strategies specifically designed to help businesses – from large to small – distinguish themselves from their competitors online.
Most digital marketing packages have common elements, including (but not limited to): blogging, PPC, LCB, backlink articles, and social media (Facebook, Twitter, Instagram, Google My Business).
Restoration digital marketing packages are built to suit your business and provide several layers of online optimization within them.
Clarification on some popular terms used in digital marketing packages:
- Pay-Per-Click Ads (PPC) are a form of internet marketing where advertisers pay a fee every time their ad is clicked. PPC is a way to buy visits to your website. Search engine advertising is a popular form of PPC.
- Local Citation Builder (LCB) is any online mention of the name, address, and phone number for a local business. It sounds simple, but each time an Internet user performs a web search for your necessary business information, that search increases your search engine rankings, driving business to your website.
- Backlink Articles are also called inbound links. Simply put, anytime one website links to another, a backlink is created. If the food bank puts a picture of your team members restocking shelves and links to your website in the caption, that is a backlink. Backlinks increase web traffic – and that’s a good thing!