Digital marketing strategies can feel overwhelming if you’ve never used them before. Even the terminology sounds intimidating; with acronyms like PPC, LCB, and SEO, it’s hard to know what to do or where to start. Before you can formulate a plan for your water damage restoration PPC campaign, you probably have lots of questions.
PPC stands for Pay-Per-Click, and it is a highly recommended part of any digital marketing campaign. It’s a way to buy visitors to your water restoration website.
Search engine advertising is a popular form of PPC. It allows businesses like yours to pay to place their business information (website address or contact information) at the top of a search engine result. Customers generate quality leads when they are in a desperate situation and begin searching online for help.
You’ve likely heard a similar story. Someone comes home from vacation to find that the pipes in their house have burst and flooded their first floor. In the upsetting scramble that follows, they will likely type flooded home into the search engine. You want YOUR BUSINESS to be the first name they see in the results. If you are engaged in a water damage restoration PPC campaign, should that customer click on your name in the search engine results, you would pay a small fee to the search engine.
As an exercise, type water damage restoration in the search engine of your phone and see what businesses the search engine offers to you. Pay special attention to the order in which information is listed. Who is at the top of the search engine result list? If it’s any business but yours, it’s time to get busy.
PPC is important. If you aren’t engaging in these types of digital marketing campaigns, your competitors certainly are. Start thinking seriously about digital marketing now if you haven’t already.
How to Start
Keywords are the first focus of your PPC strategy. Think about keywords from the consumer’s perspective. If you need a water damage restoration business, which keywords would you likely enter? Write all those words down. Writing down keywords may seem simplistic, but it’s an excellent place to start.
Think through appropriate keywords for every service you provide. You will likely have an exhaustive list at the end of the exercise, but this simple step is well worth your time.
When you’re considering appropriate keywords, start with the obvious. You are looking for a list of keywords that work for your business. Think about words you know people will use. Start with broad terms and work toward making them more specific.
Don’t forget to target a specific place. If you live in Brownsville, you would certainly want to include water restoration Brownsville as a keyword. Including surrounding areas wouldn’t be a bad idea, either.
Short, one-word keywords are acceptable, but that’s not all you should include on your list. People usually type more than one word in a search. If the house has flooded, instead of water restoration, a customer might be more likely to type water flooded house, or pipes burst water cleanup. These phrases are called long-tail words. They are critical to your list overall. Taking the time to think these details through will save you time later.
As you begin to formulate your keyword list, don’t forget about negative keywords. These are the words that you don’t want to show up when people search for you. One way to think about this is what you wouldn’t want customers to assume about your business.
Another critical point to remember is that your keyword list is not set in stone. You should be refining, retooling, and rethinking your keywords frequently.
Use a PPC Keyword Tool. Once you’ve made an exhaustive list of keywords, you’ll want to use an online PPC Keyword Tool to help you refine your list. These are available online, and most provide step-by-step instructions on how to get started.
GoogleAds Account. Start here. Google is the most popular search engine around. Go to Google and look at the bottom left-hand corner of the screen. Click the word Advertising. Next, you will see the GoogleAds platform, where step-by-step instructions are available for what you should do next.
Test your words. Google wants you to use GoogleAds. So, you’ll find lots of tools on the platform for optimization and planning. Use the Search Terms report in GoogleAds to determine the effectiveness of your keywords. These tools are the best way to refine the keywords for which you pay.
KiLLitOnline Can Do It
Does all this sound like too much? It may feel that way initially, but this type of work is imperative to keep you competitive. While this task may seem daunting to you, to us, it’s just another day at the office. Contact KiLLitOnline today and let us handle all this for you. You’ll be amazed by your results.