Ready to gain a ton of loyal customers? In our last newsletter, we talked about the importance of your marketing funnel. We even went into some specifics about how to create that funnel. Today, let’s dive a little deeper into your marketing funnel strategy.
Gain Awareness With SEO and PPC
The first step in any good marketing funnel? Awareness. If you want loyal clients, the first step is letting people know that you exist. The first and most important way to build awareness is through SEO, or search engine optimization. If you haven’t already, take some time to learn the basics of SEO. Brush up on keywords, search engine algorithms, and the tips and tricks that help people find your site.
Now, as we’ve mentioned in the past, SEO isn’t a quick fix. It takes a lot of work, testing, and adjustment before you finally land on a successful strategy. Thankfully, PPC ads can fill in the gap while you wait. PPC (pay per click) ads can significantly increase your brand awareness. When you use SEO and PPC together, your brand awareness can skyrocket.
Nurture That Awareness With Social Media and Email Marketing
Next, it’s time to nurture those leads and keep them coming back. Two of the best ways to do that are with social media and email marketing. Since we already covered social media in our last newsletter, let’s focus on email marketing. With email marketing, you can target those who already have an interest in your services. Emails help people learn more about your company, giving them the familiarity that they’ll need to feel comfortable booking your service. Spend some time crafting an email strategy that will keep readers coming back for more.
Anticipate Your Clients’ Needs
Another powerful marketing tool is to anticipate your clients’ needs before they actually need them. Since you run a restoration company, you have an advantage here. For example, you know that people often need mold remediation when the humidity goes up. You can offer coupons for mold remediation right before the weather gets damp. Brainstorm a few similar situations, and you’ll have more clients in no time.
Let KiLLit Online Help
If all this information seems a little overwhelming, don’t worry. KiLLit Online is here to help. We can help you move from basic awareness to complete brand loyalty with our proven marketing strategies. Let us create your personalized marketing funnel plan so that you can gain more customers every day. Contact us today to get started.