Everybody wants the top ranking on Google, and with good reason. Most people don’t look past the first few search results when choosing a product or service. However, did you ever think about your ranking on Yahoo, Bing, and other search engines? If not, you should. Don’t be so quick to dismiss search engines other than Google. Here are just a few reasons why you should remember other search engines in your restoration company SEO.
No Guessing Games
Google’s algorithm is a mystery. It always has been and always will be. Now, plenty of people study Google’s algorithm, looking for patterns and making the most of what they find. In fact, we do it all the time, and our clients see the benefits of that effort. While predicting Google’s patterns can definitely help your restoration company SEO, it takes a lot of work. Google keeps its algorithm structure a secret, which wouldn’t be too bad if they didn’t also change that structure all the time. Every time Google makes a change, we have to update our research. Other search engines, on the other hand, have steadier algorithms. They don’t make you play guessing games, which means that you can trust your SEO patterns.
Let’s be clear: Google vastly outpaces all other search engines. Far more people use Google than any other search engine. It’s why people usually focus on Google when creating SEO strategies. However, people do still use other search engines. Thousands of people per day use these engines, in fact. And who’s competing to reach these thousands of people? A lot fewer people than those who are fighting for the top spot on Google. Why not use that knowledge to your advantage? Reach out to your potential customers on Yahoo and Bing. Those customers have an excellent chance of noticing you.
Cheaper Ad Campaigns
Google knows that it’s outrunning the competition. That’s why it charges more for its PPC ads. PPC, or pay-per-click, ads only charge the advertiser when somebody actually clicks on the ad. With other search engines, you’ll spend far less per click than you would with Google. If you want to start building up your restoration company marketing, PPC ads with Yahoo and Bing will give you great ROI.
Restoration Company SEO
For restoration company SEO, Google is an amazing resource, but that doesn’t mean that you should ignore all of your other options. Need some help finding the right balance? We understand, and we’re here to make your online marketing easier. Check out KiLLitOnLine today. We’ll develop your custom marketing plan and set you down the path to SEO success.