Restoration company marketing has evolved. The technology has advanced, the algorithms have changed, and the customers have gotten more savvy. That’s why you need to keep up. In this new advertising climate, you’re going to have to let go of some old habits. At the same time, some things will never change. So, how will you keep track? Start with the list below. Here are a few things you should stop doing in 2019, followed by a couple of things that you should never stop doing. Ready to learn more? Then let’s dive right in.
Stop Making Random Guesses
Does your marketing feel like you’re randomly throwing darts? Maybe a couple of your ideas have hit the board. One or two may have even hit the bullseye. But what about the rest of those darts? You’re putting all of that effort into throwing them, and they’re not helping you at all. Save your energy by realigning your aim. Sure, marketing and SEO come with some trial and error. However, you can save a lot of energy by planning your steps first.
Stop Making Your Keywords Do the Heavy Lifting
Keywords matter. They’ll always matter. However, you can’t rely on keywords alone. First of all, you’ll need more than a set of keywords in your website. You’ll also need to know where to place them, how to use tags, and more. Second, you’ll need other tools in your toolbox. We talked a lot about using social media, for example. Restoration company SEO is a strategic, multi-layered game.
Stop the Sporadic Marketing
How much time do you dedicate to marketing? Do you have specific times set aside throughout the week, or do you work on it only when you have ideas? If you don’t set aside time specifically for your marketing, then it’s time to get more intentional. Marketing is steady, patient work. You’ll get the best results if you have good pacing.
Keep Doing Your Research
Now, here’s something that you should never stop doing: research. Like we said, the marketing game changes. Set aside regular time for research, and you’ll keep up just fine. For example, if you notice that a Google algorithm change is coming up, you can figure out how to shift tactics.
Keep Building Your Team
Does all of this sound like a lot of work? It is. It’s worth it, but we understand. You’re already busy. When are you going to find time to do all of this research and marketing? Well, we have good news. When you add KiLLitOnLine to your team, you won’t have to do that research. We’ve already got it covered, and we’re ready to make 2019 your best year for marketing. Want to see for yourself? Check out KiLLitOnLine today.