Google Ads is a work-in-progress. The ad platform routinely introduces upgrades and new features to help businesses drive conversions and to boost their ad ROI. Staying updated with new upgrades and changes however, can be challenging for most businesses. To help you keep up with all that’s new, here are top six Google Ads trends that are currently dominating the ads space in 2020
In order to make the bidding process easy and user-friendly, Google Ads introduced a new tool called “auction-time bidding.” This feature leverages artificial intelligence (AI) to automate and optimize bid strategies to drive conversions. Simply put, once you input your advertising goal(s), Smart Bidding will find the most effective path to address your goals within your set budget!
With Smart Bidding you have the option of using different signals to optimize your bids. Some of the signals available include – location intent, remarketing list, and interface language among others.
Google Discovery Ads
Google introduced the beta version of its Google Discovery Ads last November. Unlike Google search which answers queries, Discovery Ads harnesses AI to provide answers even before a customer makes a query. So you could use Google Discovery Ads to create ads that can generate demand and show potential customers something that they need – before they actually even realize they need it!
What’s more, using Discovery Ads you can reach out to prospects in the Discover feed, in Gmail, and in their YouTube home feed too.
Google Gallery Ads
One of the best ways of targeting the growing pool of mobile users is to use Google Gallery Ads. Like Facebook’s Carousel Ads, Google Gallery Ads features images to enable mobile users to quickly and easily scroll through visual information about a brand, its products and services.
There is a deliberate shift in Google’s approach from pursuing only text-based search ads to include mediums that are more relevant to users – in this case more visual searches. Featuring 4-8 images, Gallery Ads will be displayed high up in mobile search results where each of the displayed images will showcase their own text, URL, and static headline. Every time a user clicks or swipes on the displayed image, advertisers will be charged for the action.
Focus on Audience Signals
Targeted ads based on audience signals can deliver higher conversion rates for your restoration business. This is something the search giant has been focusing on for some time now. So Google rolled out two new ways businesses can connect with their ideal customer via Google Search.
These include the following;
- Affinity Audiences – these are customers who can be identified based on their interests in your products/services.
- In-market Audiences – these are customers who can be segmented based on the fact that they are actively searching for your products/services.
Now targeting different customer groups based on these signals is hardly new – however, it does enable you to include additional layers into how you target ads for greater personalization.
Integration of Google Lens into your Ad Campaigns
Google launched Google Lens as a visual search engine in 2017. The search giant wants to make Google Lens a medium to deliver virtual interactive content/ads. Customers simply need to point the Lens to the content/object they want more information on – Lens will recognize the objects or content via a native app. So for example, you could point Lens at a painting in a museum and it will bring up relevant information about the painting and the artist.
Currently Lens has also been integrated with Google Photos, Google Assistant, and the Google App as well as for some Android phones. Google is however, exploring ways to integrate Lens with ad campaigns within the app itself or via AR.
Voice Search is Quickly Becoming the New Search Normal
Voice search is witnessing a sharp growth as an increasing number of people are using smart speakers. In fact, 72% of people who use voice-activated speakers consider their devices integral to their daily life.
Although at present voice searches are limited to devices with screens – this could soon change since the search giant is pursuing the idea of displaying ads even on smart speakers such as its Google Home!
One of the biggest benefits of using Google Ads is that Google is constantly improving and expanding its advertisement platform for businesses. So if you are ready to use Google Ads for your restoration business, then contact us at 770-872-8115 or visit us at Killit Online, Inc. to get started today!