Google Ads is the leading advertising platform of choice for most businesses today. This holds true even for restoration services that want to expand their digital footprint. With the kind of reach that Google offers, businesses can easily and quickly connect with potential customers in their exact moment of need.
If you are not already invested in Google Ads, then continue reading to know how you can use Google Ads to drive sales for your restoration business.
Leverage The Power Of The Largest Search Engine
You probably aware of the kind of reach and connectivity Google Search commands, not just in the US but across the globe. The only question here that matters is this – are you leveraging the search engine to reach and connect with potential customers?
If your business ad, packed with the right keywords, were to feature in the top search engine results pages (SERPs), the number of people who would view your ads could rise up sharply.
Build A Solid Brand Presence
Having your restoration business ad feature in top search results on a search engine that commands 86.2% of the search market will obviously expand your brand presence significantly among a wider pool of potential customers. The best part is that you can achieve this in less than a fraction of the time and resources you would otherwise spend if you were to use traditional advertising mediums!
Expand Your Market Base Cost-effectively
One of the biggest benefits of using Google Ads is that the ad platform can help you reach even those customers who are traditionally targeted by big name brands. Because Google Ads is designed to be user-friendly, anyone with a basic understanding of digital marketing can start and run a Google Ads campaign – you don’t really need to hire someone fulltime advertising/marketing expert.
Get Faster Results with Google Ads
SEO commands its own space and importance in digital marketing. However, it can often take months before a SEO strategy can start delivering results. This is not the case with Google Ads – once you set up your ads campaign, you can expect to start getting results almost immediately.
The Search Advertising Advantage
An optimized search advertising strategy can connect and supplement your organic SEO efforts with your social campaign to not only help you connect with a wider audience, but more importantly to deliver quality traffic. Along with Google Ads, the search giant’s Display Network, and other ad mediums such as YouTube can all be effectively leveraged to quickly attract leads and prospects.
Use Scheduling To Maximize Impact Of Your Ads
Ads that deliver the highest impact are the ones that can connect you with your target audience in the right place at the right time.
Here again, Google Ads can deliver a strategic advantage to your restoration business. The ad platform allows scheduling of ads in advance. So for example, if you run a water damage company, demand for your services during storms and floods and also in early spring or rainy season will obviously spike. Now as a water damage company, you probably track weather changes closely. You can use this knowledge to schedule running of customized ads that address the pressing requirements of potential customers during such times.
Use Retargeting To Draw Customers Back To Your Business
Retargeting or remarketing allows you to focus your ads on getting back prospects who might have shown interest in your brand at an earlier date, but for some reason those leads did not pursue any further action.
Using retargeting you can run customized and persuasive ads that encourage such customers to come back to you and either convert or move further along your sales funnel.
Google Ads Is Designed To Be Highly Scalable And Measurable
A variety of tools which includes an advanced analytics dashboard allows you to quickly and easily access campaign intelligence and measure your campaign ROI. This kind of insight can make it easy for you to tweak and introduce changes to drive up different performance metrics. You can scale up ads to drive traffic or improve conversions. Alternatively, you can always scale down your ads if they are not delivering desired results or if you run the danger of overstepping your budget limitations.
Give Your Restoration Business The Google Ads Advantage!
Do you want to set up a Google Ads campaign for your restoration business? Not sure how to go about it? If yes, then we can help. Contact us at 770-872-8115 or visit us at Killit Online, Inc. today!