The traffic of your website is an indicator of how well your business is doing online. An even better indicator is how much relevant traffic is coming to your website. Anybody can drive 100 clicks to a website, but how many people can drive 100 clicks of individuals that are actively looking to book your service or buy your product? It’s easy to see which group of clicks will bring in the most revenue. With tools like Google Analytics, we’re able to get data on customer behavior and other insights so we can target the right audience for your product thus driving much more relevant traffic to your website. Here are four excellent ways to drive relevant traffic to your website:
SEO Done Right.
There are 1,630,322,579 (way over 1 billion) websites in the world according to Netcraft’s June 2018 Web Server Survey.
In this sea of endless competition, it’s easy to see how difficult it can be to get prospects to your website. However, that does not mean it is impossible. By properly and strategically doing SEO, you can outrank your competitors and claim a top position in the Search Engine Results Page.
Long-tailed Keywords and Content Strategies
Search Engines make use of the keywords in your meta title, description and main content to find relevant search results for a particular search. The keywords typed by the searcher and those included in the content also should match in order to rank high for a particular keyword.
Almost 70% of the total web searches are using long-tailed keywords. This means that, while doing keyword research and preparing keyword lists, you have to make sure you included as many long-tailed keywords as possible.
Because, if you use a short keyword that hardly describes anything about your specific industry, you’re going to attract huge irrelevant traffic which will automatically increase your website’s bounce rates.
In this day and age, businesses are focusing more on localizing their brand. People often search for a solution that is easily accessible to them. Location-based keywords can help your website rank higher for location based searches.
Suppose you run a mold remediation company in Georgia. When someone in Georgia types ‘mold remediation company in Georgia’ on Google, your website will appear as a search result. Think of how common people will use words to search for and use those exact words as your keywords for SEO.
Length and quality of content are also important. Do not spend hours writing a content that will never benefit your reader. Instead, go for a rigorous research before you write, and write enough. Not too long, not too short.
A content of 1000 words studded with attractive, original, and optimized images (between 1500 and 2500 pixels) will be tremendous!
Don’t Forget Internal Linking and Inbound Linking
Internal linking is a URL that you place on your site to link to another webpage of your own website. This internal linking helps Google to crawl and index your website while creating an instant rank-list for a search.
Inbound linking is when a website provides a link to another website in their webpage. This is also referred to as an external link or back
link. When someone clicks on a link to your website from another site, it increases your traffic.
Inbound links are also one of Google’s key Search Ranking Factors. Google weighs each of these links and identifies it as a sign of your quality, value, and trustworthiness. Also note that inbound links from high authority websites are considered far more valuable than that from low-quality sites.
While writing content, it will be beneficial if you choose evergreen topics that will not expire or lose their value after some time. It is also important to update your content regularly. Publishing blog posts at least once in a week can tell search engines that your website is regularly updated.
Pay-Per-Click(PPC) is the quickest method to increase the traffic of your website. Unlike SEO that takes a lot of research and hard work, PPC is the best way to get huge traffic within a short period of time.
Getting listed on top of the SERP after all the demanding SEO work is great. But with a PPC campaign, you can rank higher in a quicker way. That doesn’t mean you should rule out all your SEO efforts. For your long-term goals, they are inevitable.
PPC is a smarter and quicker way for driving traffic. Although PPC is expensive, the results are worth the fortune. It is also important to get traffic for those keywords that have not attracted any organic traffic so far. Paid ads can bring them to the top in the blink of an eye.
Search and Display ads
There are two types of PPC ads. Search ads and Display ads. Search ads are text ads in the search engine results, while display ads are banner ads that you see on advertising supported websites. According to Google the display network reaches over 90% of global internet users expanding across 2 million sites.
The paid ads we see in Google, Facebook, LinkedIn, Youtube etc. provide options for detailed targeting. This granular detailing in targeting particular age group, locality, gender etc. will help reduce bounce rates and drive relevant traffic to your website at an incredible rate.
Independent Landing Pages for Each Service
Having independent landing pages for each service will help you provide the exact page that a searcher is looking for. This will enhance the user experience because the user gets exactly what he needs with less effort.
When you have separate landing pages, you need separate ad campaigns too. Having individual campaigns for each of the services will help you track the performance of each ad campaign. This helps you find what works and what works not.
Platforms like Google Ads(AdWords as it was called before) are useful for measuring the performance of each of your ads. You can analyze which service is attracting more business and which ones are lacking response from the public.
It is easy to set different budgets for different services to avoid unwanted expense on a less-performing service. You can also set different target areas when you run separate ad campaigns in PPC.
Social Media Is Where People Are
Social media has now become an inevitable part of our social life. We cannot imagine a day without showing our presence on them or without sharing the events of our life on them. Most of the time, we dwell on social media, and especially, using our mobile phones.
Today we create a Facebook posts for responding to social issues we care of. We may read a friend’s post and comment on it, or we simply update our status by telling our friends what we’re doing or thinking at the moment.
Just like Facebook, there are so many other social media we use can use for different purposes. Like, Pinterest for s haring visual content or infographics, Twitter for sharing news and interacting through short messages and so on.
Before implementing strategies to drive leads and conversions from using social media, you have to optimize your social media profiles because these are what new users first look at.
Ensure that you have an eye-catching profile photo. Don’t be satisfied with this. Give a concise and precise description of your company in simple words, i.e. what you do.
Don’t stuff buzzwords to sound more professional because this is social media, and social media is commonplace with a lot of common people. So no demonstration of word-power.
Make sure you fill the exact information in the relevant fields. Provide information such as your website URL, the details of the hours your service will be available, and so on. Never leave any fields unfilled unless you don’t have anything to fill there.
Here is a wonderful Facebook profile page from NASA:
Use social media in such a way that it takes users directly to your website. One way of doing this is to promote your blog posts in social media.
There might be some outstanding blog post in your website that has not been read by visitors as you expected. Promote this post in your social media and provide the link to your website so that people visit it if they find the blog post interesting. They might also share the blog post with their friends if they think it is valuable.
Use a social sharing tool in your blog page that allows users to share the blogs with their friends to make this easy.
Another thing you need to consider is to find when your audience is active on social media. Followerwonk is an amazing tool you can use to find out when exactly you get maximum engagements and click-throughs.
By knowing this peak-time, you can make your postings on social media during these hours. This will result in a massive increase in your referral website traffic.
In case you need to reach more new and targeted audience using social media, you can also start a paid promotion. Facebook ads are effective and inexpensive when compared to Google ads and can be used if what your website needs is a boost.
Provide CTA(Call-to-Action) button on your content. The CTA button must exactly tell the user what they should do. And never use CTA buttons that say nothing but ‘Buy Now’. This will increase the bounce rates. Use relevant and optimized CTAs that will make the user click through to your website.
Add phrases like:
“Visit Our Site”
These CTAs are proven to attract more clicks and it is sure that your website will witness unprecedented traffic.
Write Blog Posts That Add Value to Your Website
How do you create blog posts that add value to your website?
Well, to make your content valuable, you need a lot of hard work, for sure. You need to do an extensive research before you choose a topic for your blog post. There is no point in wasting your time and effort on blog posts that are not interesting to your customers.
Your blog posts must be informative enough and should be authentic. You should neither provide fabricated or wrong information nor discuss a topic that has been overused and has become stale that it no longer attracts any attention. It is sensible to avoid such subjects and identify newer ones that are interesting to or most useful for your customers.
You can use Q/A sites like Quora for this and see what questions are being asked frequently by your customers. You can also make use of tools like BuzzSumo for identifying what content is widely shared in the social media and perform well in a particular industry.
You need to write such content that people would like to link and share if you want to skyrocket your website traffic. And don’t forget to write eye-grabbing headlines for your blogs because keeping the reader curious with a headline will make them want to read the rest of the content.
If a blog seems to be informative and interesting at the same time, chances are people spend more time reading it and they might even go a step further and take a positive action using your website. Moreover, blogs are preferred by Google for ranking websites because Google wants to provide their users with a perfect user experience.
These four strategies are extremely useful and cannot be excluded if you want your website traffic to multiply in colossal scales.