YouTube is trying a new tactic in the fight against pretenders in the Partner Program that has been dogging the titan platform and its companion, Google. YouTube announced, today, they will not allow a new ad creator to earn any revenue from a video ad until it attains 10K views on any one channel, according to Marketing Land. Once the 10K goal is reached, if an advertiser applies to the Partner Program, the ad will undergo a review process.
They also hope to allay the hatemonger ads which has caused so much controversy with other brands in Europe and the US over the past weeks. Several advertisers, including the British government pulled their ads because they were appearing adjacent to other ads with offensive language. Some of the language advocated violence or spoke out against groups of people because of ethnicity, religion, and other cultural aspects. Google and YouTube have been promising to conceive new ways to combat this problem.
Created in 2007, the Partner Program was developed to give advertisers a portion of the revenue generated by their video ads, but abusers have slipped into the ranks. Some of the unscrupulous bad ads included the creation of “imposter channels” or plagiarized content.
YouTube hopes their new policy will weed out some of the problem ads, ensure that revenue goes to the actual ad creators, and appease their legitimate advertisers. Other recent changes have made it easier for users to report bad-ads and pretenders, which has successfully weed out some the unsavory content.