A Feedvisor survey claims that almost a third of Amazon sellers will cross over into multiple selling channels like Walmart.com in 2017, according to Marketing Land. Also, about half of the 1,600 Amazon vendors surveyedstated that Amazon is their main selling venue, conducting about 80 to 100 percent of their business on the ecommerce platform. About 65 percent of the respondents said they also use eBay, but less than 10 percent of them use other sites like Walmart, Jet, or Rakuten.
Furthermore, about 29 percent stated they plan to broaden their scope of online sales sites and will start displaying merchandise on Walmart. About the same number of vendors said they planned to start up their own websites. More than 58 percent of the participants in the survey have been selling on Amazon less than two years.
Others will be adding eBay and the Walmart affiliate e-commerce site Jet. About 23 percent are going to open an account in the former site. Jet will be seeing 22 percent of the surveyed sellers on their site.
The respondents use in the survey results represented a wide and varied group of vendors. Seventy-two percent of them achieve approximately $250,000 or less in sales revenue annually, which is a rise from last year’s 62 percent. Even so, it shows a sharp contrast to the Walmart.com crowd where about a third of the sellers sport up to $2 million in annual sales. The survey also shows that the Amazonians that run the highest sales volume have the greatest probability of expanding into other online channels to sell their products.