Social media platforms like Facebook or Twitter are a major source of customer/seller interaction, both in communication and commerce. For marketers, their primary purpose is to drive higher revenues to their brands. Especially in recent years, social media has become one of the most important sectors of the online marketing industry, according to Marketing Land. If handled correctly, anyone can create a new brand with a massive customer base on FB alone.
Online education has been a growing trend and is expected to accelerate rapidly over the next several years. If you can be considered a professional in your field of experience – household budgeting, writing, cooking – social media is an excellent online forum to begin promoting your status as an instructor.
Promoting your services on social media like FB, you could build a feasible customer base quickly. Using various tools like Custom Audiences or Lookalike Audiences, you can begin advertisement strategies to target preferred viewers and build a following.
On Facebook selling products is another way to profit through social media. FB has an in-depth social media selling tool-kit to help the upstart entrepreneur establish their first social media e-commerce outlet.
Video ads are a very effective tool for promoting your brands services and products. Almost every social media platform is recording billions of views every day. By utilizing services like Facebook Live you can increase your chances of establishing a viable audience who will buy your products or services.
Finally, affiliate advertising is another popular method for online marketing. In this way, you advertise other brands to your social media audience and collect a commission if your viewers go forward to make a purchase as a result ofthe content posted on your account.