How often should you update your marketing? The short answer is:whenever you need an update. It may sound vague, but the truth is that there are no hard and fast rules about marketing timing. Whether this is good news or bad news depends on your personality and business strategy. Some business owners need rules and plans, while others would rather go with the flow. If you’re one of the “rules and plans” business owners, then you’ll be happy to know that there are guidelines. We’ve put together the most important ones.
Your Strategy as a Whole
Every 6 to 12 months or so, you should sit down and examine your overall marketing strategy. This is a good time to think about the big picture. For example, what image are you trying to convey? Are you successfully living up to that image? How do you want new clients to feel about your company? What sort of first impression does your business give? When you consider these questions, you’ll generate new ideas that can lead to successful marketing campaigns.
Your Marketing Tools
Every 1 to 2 months, it’s a good idea to think about your marketing tools. These include things like your website, your blog, your PPC ads, and anything else that you use to create your marketing funnel. Think about how these tools fit into the big picture. Adjust the things that don’t serve your overall goals. Get rid of the things that don’t work at all. Amplify the tools that serve your strategy well.
Ebb and Flow
Of course, you can also make minor adjustments here and there. Want to tweak a keyword to see how it performs? Want to change the style of your email newsletters? Go for it. These small changes often make huge differences. In fact, they sometimes spark entirely new marketing campaigns.
Keep What Works
If you have a wildly successful part of your marketing strategy, then there’s no reason to throw it out just for the sake of having something new. If something works, keep it. While you should keep evaluating your strategy, sometimes an evaluation just reaffirms that things are still working.
Need help with your marketing strategy? At KiLLit Online, we can help you craft the perfect strategy with perfect timing. Our marketing experts know how to evaluate strategy, make adjustments, and create marketing funnels that turn curious lookers into loyal customers. You can get started by contacting KiLLit Online today. Let’s get to work on your next campaign.