An email marketing strategy can bring about fast results in terms of getting the word out about a brand’s products or services for a very low investment cost. On the other hand, the speed and chaos can also be stressful, according to Marketing Land. Fortunately, there are a few tips you can follow to help move the project along more smoothly and reduce the stress that usually comes with it.
First, many marketers spend little time planning their email campaigns which can lead to unexpected situations. One way to help make the process more efficient is setting your marketing goals and deciding what steps should be taken to achieve them. Also, consider the timing issues, like upcoming holidays. Certain special days like Christmas or Mother’s Day require precise dating to get the best ROI.
Efficient workflow tools can also help make the project easier.Using messaging apps instead of interoffice emails can help keep all stakeholders from all aspects of the project in the data loop and move the processes along more smoothly. Communications should be corporate, going out to multiple stakeholders, thus avoiding repetition as ideas are exchanged. Creative and data can maintain consistent launch dates and deadlines to keep everyone on the same page.
Using automated messages can eliminate a lot of the stress, and reduce the costs even more. Switching repetitive manual tasks over to automation eliminates unnecessary costs and increases efficiency in the marketing process.
Buildingyour email campaigns from templates is another method that can be used to optimize efficiency. Also, content modules can be re-used across a variety of email marketing campaigns rather than wholly creating new templates for each campaign, thus reducing time spent on coding and design.