Do you use the five senses in your marketing? If not, consider making the senses a bigger part of your campaign. How do you do that? You describe things in a way that people can see, hear, smell, touch, or taste. For example, let’s say that your latest marketing campaign focuses on mold removal. You might describe the dank smell that comes from a moldy house, the sound of the water that caused the problem, and the sight of the mold as it grows on the walls. Why would you invoke sensory information in your marketing? Because it can make a difference. Here’s why.
Get Them to Pay Attention
When you get the senses involved in your writing, you get people to pay attention. This tactic invites your readers to become a part of what they’re reading. For that matter, it makes your writing more interesting. As a result, people will read more deeply and keep reading until the end of your email or blog post.
Let Them See It
If you only appeal to one of the five senses, let that sense be sight. One of the most powerful things that your writing can do is paint a picture for your readers. Let them see it in their mind’s eye, just like when they read a good novel. This will deepen their connection to your writing. Of course, you’ll also want to use images in your marketing, too. Whether it’s a blog post, an email, or a new webpage, having a picture at the top can spark immediate interest and help people decide to keep reading.
Make Them a Part of It
When you appeal to the senses, you do more than describe sight and smell. You get your reader to imagine they’re using their own senses while they read your work. What does that mean for you? It means that your readers become a part of what they’re reading. Once they become a part of it, they feel a connection to it, and once they feel a connection to it, they’ll feel far more comfortable using your service.
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