For most businesses, driving traffic to their website ends up becoming the single most important marketing goal. The problem is when businesses sink a lot of time and money into extending their reach and end up falling flat for one simple reason.
Making sure that a business’ website is converting potential customers at a high level is actually the single most important marketing activity that any business should be monitoring.
Think of it this way: if you had an actual storefront, you’d have a certain amount of passerby. You might even have interested parties coming in to look. However, if no one buys anything, you’re going to lose. Even if you’re on the busiest street. It’s the same with internet traffic.
Most business owners understand the three stages of the buying cycle: awareness, consideration, and decision making.
Prospects in the consideration stage are potential customers that can be won over with a valuable offer. They’re already looking for the right deal to get them to take action. When they don’t receive the right offer, a prospective customer often chooses to do nothing instead of making a decision. Prospects in this stage are considered ‘warm traffic’ and they are the true goldmine when marketing your business online.
Customers in the decision stage are called ‘red-hot buyers’ and if you can show them an unbelievable value, they are yours forever.
Each person that comes to your website is going to be in one of these three stages. We call this relevant traffic.
Relevant traffic consists of people that are actively looking for services. Relevant traffic leads to more conversions and a higher conversion rate.
Relevant traffic increases automatically when you are able to capture your visitor’s interest and show them exactly what they want to see. It then becomes easy for you to get them on your website and convert. Getting people what exactly they want is the best way to increase relevant traffic. Increasing relevant traffic always equals a higher conversion rate.
There are five proven ways to get relevant traffic.
1. Pay Per Click
Pay Per Click (PPC) is an internet advertising model in which the advertiser pays a fee each time their ad is clicked on search engines. Advertisements appearing alongside search results are PPC advertising. This is one of the fastest methods of getting relevant traffic, but it can get costly. The power behind PPC marketing lies in the advertiser’s ability to target their audience down to the smallest detail. Facebook, Google, and Bing currently provide pay per click services and any business can run ads to their specific audience based on the parameters that they select… Read More
SEO (Search Engine Optimization) is a very simple method to bring your site to Google’s first page. Although the process of doing SEO is simple, it takes time and patience to get desired results with SEO… Read More
3. Social Media
Social media is a proven way to get traffic to your website. Social media websites, like Facebook, Twitter, Pinterest, and LinkedIn, will help you to stay in touch with your target audience and expand your outreach to the people that your business might not able to reach via search engines. Moreover, social media presence also affects a website’s rankings on Google…Read More
Having a blog on your site makes your business look like the expert in your field. Ultimately, this is one of the most effective ways to help increase conversions. Posting relevant information that people are searching for on the internet can help you drive more traffic while increasing brand awareness. + Link to Content Marketing Relevant Traffic Pillar
5. Published Video Content
Videos are an effective tool for generating traffic. An average 60-80 percent of your website’s visitors are more likely to buy a product or service on your website after seeing a video. Uploading videos doesn’t cost anything, but can bring in a whole lot of cash flow!