KiO Landing
Page Template

Elements

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01. Top Header

Address the Problem and give an immediate Call To Action. Since this is an emergency service, customers sometimes call as soon as they know you can fix their problem.

02. Header 2. What Describes You Best (To Your Customer)

Here use what you want people to know about you. Thinka about what you want someone to think about the reasons why someone is looking for your service and the reason they should call you over your competition.

03. Buy Box

Thanks to Amazon, we call this section the buy box. The buy box has 4 essential elements Logo, USP (unique sales proposition), the service area, and the phone number/ contactor image. Each of these elements work together to instantly give your business credibility in the eyes or your prospect. Just like Amazon, it’s always best to keep the logo and main image on the left side. In this example, the main image is a map of our client’s service area. Most prospective customers know what a map of their region looks like so this image automatically lets customers know that they are within your service are.

On the right side, think of your USP as the title for the product and the phone number as the Add to cart button. We usually like to include an additional image of a contractor to associate the service with an actual person. Whether this image is of an actual employee is not important. The main point here is that we have a real looking person that your customer can attach to your business before they call. Subconsciously this gives your prospect an idea of what to expect.

04. Additional Features and Benefits

Directly under the buy box, we like to call attention to the additional features and benefits that come along with working with your company.

Everything to this point has been “above the fold”. Basically this refers to anything that is visible on a webpage before the user scrolls down. On a good landing page, users should have 1-3 opportunities to take the action that we desire. On our example we obviously want the user to call so there are 2 opportunities for this page to convert above the fold.

Now, when optimizing a landing page for conversions, the area below the fold is just as important as the area below the fold.

Why? Because people that scroll down want more information. Wanting more information is a sign that someone is interested but is looking for more reasons to say yes. So below the fold we need to reinforce ideas of

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05. Trust Symbol

This is the area that we like to use symbols and graphics let the customer know that they will be in good hands when they call you. Its important that in this area we include symbols that have meaning to your customer. Things like BBB, home advisor rating, etc are perfect for this area. However, industry terms that your customer has probably never heard of should be used at a minimum. For example, IICRC is a common certification in the restoration industry, but to everyone else, IICRC is just a series of letter in a blue and green image. we are not*** saying shouldn’t use the IICRC seal but no more than once or twice on the page.

06. About Company

Below the trust seals, it’s also a good idea to include a quick paragraph about your company, your experience and your track record. Since this area is just below the fold, this is exactly the kind of information a user is looking for when they scroll down on your landing page.

07. Call to Action

Next, include a call to action giving the user an opportunity to call just after getting the additional information that they were looking for.

If the user still hasn’t called, they are still looking for more information. So next we tell them why they should call

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08. We Bill Your Insurance

This is the area that we like to use symbols and graphics let the customer know that they will be in good hands when they call you. Its important that in this area we include symbols that have meaning to your customer. Things like BBB, home advisor rating, etc are perfect for this area. However, industry terms that your customer has probably never heard of should be used at a minimum. For example, IICRC is a common certification in the restoration industry, but to everyone else, IICRC is just a series of letter in a blue and green image. we are not*** saying shouldn’t use the IICRC seal but no more than once or twice on the page.

09. Our Process We Bill

Line out a step by step process that your customer can easily understand. What will it be like working with you? Tell the prospect up front so expectations can be set early. Try to break in down into 4-6 steps that are sequential and easy to understand Step 1, 2, 3, 4…

10. Related Service

Let’s say this page is for water damage. Related services would be burst pipes, sump pump failure, mold remediation, basement flooding, etc. Basically these related services will be real world applications of what may have caused them to call you. Keep in mind when optimizing for conversions everything is all about how the customer’s mind operates.

11. Call to Action

Call to action again, after giving more information, we want to give the user another opportunity to call us.

If your prospect still hasn’t called you, they must not be interested right? WRONG! They still just want more information. Keep this in mind, the more time a customer spends on your website, the easier it will be to get the job when the time comes. Providing users with as much information as possible is the easiest way set expectations early and ensure a happy customer. Tell them more about how are going to help them.

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12. Coverage Area

Just in case they missed it earlier, let the customer know that you service their area

13. Testimonial

Someone who scrolls this far down your page only needs one more thing to push them over the edge, and that's social proof. Include some testimonials here from some of your customers to let prospects know that you are a trusted service provider in your area

14. Final Call to Action in Footer

Include a lst word to give you a call, being sure to include your phone number

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