You know everything there is to know about property restoration, but how much do you know about creating a brand? The internet is a big part of advertising your business these days. As a matter of fact, it’s the biggest part, and some business owners are figuring that out the hard way. If you want to create a space for your business online, here are four skills that you need to master.
Every business owner should learn at least a little about psychology. You don’t have to do a deep dive into Freud’s theories, but you should learn about how ads impact the brain. Ask yourself what makes people decide one way or another. For example, in a recent post, we mentioned that avoiding a negative outcome can be a bigger motivator than gaining a positive outcome. That’s why people will be more motivated by a phrase like “Don’t let mold ruin your home” than by “You can have a clean home.” When you learn these tips and tricks, you can use them for online marketing success.
Every business owner needs to learn how to leverage social media. These days, almost everyone uses social media in one form or another. If you want to meet your clients where they are, then social media is the place to be. Pick at least one social media platform and learn how to use it to advance your company.
Next, you should master the art of email marketing. Email marketing can seem easy on the surface. After all, you send emails every day, right? However, there’s an art and a science to the email marketing process. Email marketing can get results, but only if you do it correctly. You need to know how to catch your reader’s attention, keep that attention, and then encourage them to take action.
Of course, every business owner should also know the basics of SEO. Spend some time learning about keyword research, keyword placement, and the other tips and tricks that can help you reach the top.
We Can Help
Listen, we know that all these things can get overwhelming. You’re already running a restoration company, and you may not have the time for online marketing. That’s okay. This is where we come in. At KiLLit Online, we can take care of your marketing needs while you keep focusing on what you do best. Want to learn more? Check out KiLLit Online today.